Elvis & Kresse
Elvis & Kresse is an award-winning ethical fashion brand that create stunnings luxury goods out of waste materials.
The fashion brand use reclaimed materials such as fire hoses, coffee sacks, shoes boxes and parachute silk to make luxury accessories including bags, belts and even rugs.
Cameron Diaz, Boris Johnson and David Cameron are known supporters of the brand.
Our strategy was to generate a broad range of product placement, fashion blogger and interview opportunities in the build up to Christmas.
In just three months we managed to secure over 20 media opportunities in target publications including the Financial Times How to Spend It, Metro and The Daily Express.
Highlight coverage included:
- The Metro (double page spread)
- FT How to spend it (twice)
- Daily Express - S Magazine
- Huffington Post
- Regional coverage in The Manchester Evening News, Liverpool Echo, Wales Daily Post, South Wales Echo, Coventry Telegraph, Birmingham Mail
-Blogger engagement from several target key influencers