The Fire Starter Investor
Jamie Waller is a successful entrepreneur turned investor - and the founder of Firestarters - a £13m investment fund for entrepreneurs.
Jamie was keen to establish himself as a different type of investor - and someone more interested in backing traditional British businesses.
We developed an "Unsexy Business" campaign - securing national coverage in the mainstream media (Times, FT, BBC) and well articles and columns in key business press titles.
As part of the campaign Jamie has launched a new book (Unsexy Business) and accompanying podcast series produced by one of the UK's top radio presenters.