The UK's leading ethical water brand - donating their profits to life-changing water projects
There were two parts of our campaign:
Part 1: To create a B2B trade campaign to generate positive publicity around their new product
Part 2: To launch their #OneWalk - where rugby players carried jerry cans – just as millions of women and children have to every day.
In just three months we generated over 30 pieces of coverage for One Water including coverage including The Evening Standard (x2), The Sunday Express and The Grocer. Juiced Water was also featured in all major trade titles.
The #OneWater campaign also led to engagement from influential bloggers generating 750k social impressions + Duncan Goose was featured on the front page of The Richmond Magazine.
"Thinking Hat PR are a very dedicated and hard working PR team who are great to work with and have an empathy & enthusiasm for socially ethical companies"
Sam Bennett, Senior Brand Manager