Ultra Education fuel entrepreneurship in schools – teaching children as young as seven business skills in a fun and engaging way.
Founded by serial entrepreneur and mentor Julian Hall, their mission is to get youngsters – 2500 of them and counting – thinking about their potential from an early age.
To raise awareness of Ultra Education’s mission and the impact it is having, we initially chose to focus on the story of its' founder and his inspirational journey from entrepreneur to mentor.
More broadly we delved into case studies to generate media opportunities where we could ‘show’ change and also developed a nationwide PR/marketing campaign strategy (at the time of writing this is in development).
We secured a range of regional and national coverage including thought leadership pieces in The Guardian and Huffington Post (penned by Margaret Casely-Hayford – UK ActionAid Chair).
One of the strongest pieces of coverage was a double page spread feature in The Sunday Express and a full page interview with Julian Hall in The Voice newspaper.
Julian has also appeared in a variety of education and business media including BBC London, European Director, Real Business, Business Zone, Edge Magazine
“Thinking Hat PR have been an incredible asset to us. They have worked hard to turbo boost our profile and have been very successful in doing so."
JULIAN HALL - FOUNDER